RADIO PUBLIC SERVICE ANNOUNCEMENT SAMPLE
Radio public service announcements are an excellent and easy way to promote your organization and the National Latino AIDS Awareness Day. A radio PSA should sound like a cross between a news story and commercial message. The PSA should be brief, interesting and conversational.
For best results send your radio PSA script with a short cover letter to your local radio stations at least one week prior to the start date. The cover letter should make the case for the timeliness or worth of the message – highlight local HIV/AIDS statistics (ex. In 2008, the number of new HIV cases in New York was 6,538.) You should choose stations whose demographics best matches your target audience.
The following is a sample radio PSA script which should be released on your organization’s letterhead.
Contact: XXX.XXX
Telephone: XXX.XXX.XXX |
Start: XXX.XX.XXXX
Stop: XXX.XX.XXXX |
SUBJECT: National Latino AIDS Awareness Day
20 seconds: |
HIV infection has been a fact of life in most Hispanic/Latino communities throughout the United States for 30 years. October 15th, 2011 marks the ninth year of the National Latino AIDS Awareness Day. It is a day of hope for the future of a world without AIDS. Contact (your organization or local/state hotline telephone number) for AIDS prevention activities taking place in your communities.“Latinos Unite! Let’s Stay Healthy! Get tested for HIV; Latinos Unidos y Saludables! Hazte la prueba de HIV.” |
30 seconds: |
HIV infection has been a fact of life in most Hispanic/Latino communities throughout the United States for 30 years. October 15, 2011 celebrates the end of Hispanic Heritage Month in the United States and marks the observance of the ninth annual National Latino AIDS Awareness Day. It is a day of hope for the future of a world without AIDS. Contact (organization) at (telephone number) for a list of activities promoting AIDS prevention in your communities.“Latinos Unite! Let’s Stay Healthy! Get tested for HIV; Latinos Unidos y Saludables! Hazte la prueba de HIV.” |