MEDIA ADVISORY SAMPLE
A media alert or media advisory is a brief (usually one-page) notice that alerts the media of an upcoming event. It tells what, when, who and why, and provides the name and phone number of a contact person at your agency.
Media advisories are usually faxed or e-mailed two days before an event. Check with individual outlets to see if faxing or e-mailing is appropriate.
Always be sure to send your media alerts to wire services and ask them to list your event on their “Daybooks,” a calendar of upcoming news events which are kept by wire services, such as Associated Press (AP), United Press International (UPI), and Reuters. Remember some wire services distribute a list of the coming week’s events on Friday afternoon.
The following is a sample media advisory which should be written on your organization’s letterhead.
For Immediate Release
[Date] |
Contact: XXXXX
Tel: XXX.XXX.XXXX |
MEDIA ADVISORY
WHAT: |
(Your Agency) announces that October 15, 2011 is the ninth annual observance of the National Latino AIDS Awareness Day. It is a day of hope for the future of a world without AIDS [State principal message] |
WHERE: |
(Include location, street address and suite or floor number) |
WHEN: |
(Include date, day and time of event) |
WHO: |
For more information, contact (number, organization, title and telephone number) |
